"A Family Owned Business"
"The Four C's"
The cut determines the intensity of a diamond's light reflection and refraction. If cut properly, the diamond will appear to shine brightly
Clarity is based on the number, location, and type of inclusions.(white or black specks of carbon)
Lower grade of diamonds varying shades yellowish tints to them. These are the least desireable. The whiter the diamond the greater its value.
4. Carat Weight
The weight of a diamond is often mistaken for its size. (how heavey the diamond weighs) A larger weight diamond is preferable and more expensive.